4 reasons to tell the story of your creative business
1. People want to know why, how and where you do what you do!
2. Shedding light on your personality makes it easier for people to like you!
3. People do business with people they like and know!
4. Your story may inspire someone to start their own creative business!
Take a moment and think about what you would share when telling your story. Grab and pen and paper and write down the first 3 to 5 points that came to mind. These are the things you'll definitely want to cover in your story. It's your story, so you're the only one who knows how to tell it. Now it's time to decide how to tell the story!
These are my top 5 ways to tell the story of your creative business and you'll want to choose at least one method, but choosing two or more will help you craft a well-rounded story you can share on different platforms. I'll explain more about how to use the different methods together below.
5 easy ways to share the story of your creative business
Blogging is the absolute easiest way to tell the story of your creative business. Chances are you are already blogging and maybe you have been telling your story without even thinking about it. If you've done a few posts that give the background of your business or tell how you create, then all you have to do is refresh those posts and reshare them or create some new content using the older posts as a guide.
Blogging your creative business story can be done in a single post or a series. It really just depends on whether or not you like to blog. Add photos to increase visual engagement with your readers. Be sure to include photos of you doing what you do, your workspace, your creations and maybe even some work in progress images. Breaking your story up into a series may increase readership of your blog as well as give you the opportunity to share different parts of the story over time. Remember, blogging isn't like writing a book, it can be short and to the point, but if you love to write, by all means let the words flow in your own authentic voice.
Level (1 easy to 5 hard): 1 to 2 depending on your love of writing
2. Photo essay, slideshow or video of still images
As I mentioned above, photos are essential to increasing visual engagement with your existing and potential customers or clients. Images can show so much more than you can say in words, am I right? The whole picture speaks a 1000 words thing is so true, so why waste your precious time writing when a collection of great images can do it for you.
Assembling your images into a photo essay covers the visual engagement while giving you a chance to say a few words about each image. An essay is perfect for behind-the-scenes and sharing work in progress stories. The key here is to use only the best images, so you may want to consider hiring a professional or asking a friend with great photography skills to take the photos.
Another way to tell your story with images is to create a slideshow or a video using still images. There are many different ways to create a slideshow, whether as a stand-alone or incorporated into a blog post. A quick Google search should produce a list of suitable options, but I highly recommend using Animoto. Animoto has a lot of really cool features to create a unique video with still images, text and even videos. Check out the options and decide whether the free or paid version suits your needs.
Level (1 easy to 5 hard): 1 or 2 depending on your photo and tech skills
Like photographs, video is a very visual medium that can include sound, which can save you from typing out words. Not everyone enjoys writing, so video is the best medium for folks who like to talk and tell their story in their own words and voice. Break your story down into several short videos and tell your story in bite-sized pieces. This is a great way to easily create more content to share with your audience over time.
Creating videos can be as easy or challenging as you choose. Keep it simple and use your smartphone to record and edit the video quickly and easily. Or work with a videographer or similarly talented friend to produce a high-quality video with crisp audio. Either option is acceptable so don't feel limited by your resources of time, money and skills.
Once you begin creating videos to tell the story of your creative business, you may even consider starting a podcast to share more about yourself and your business. Speaking to your audience is a great way to let them get to know you because your personality will come through in the video.
Level (1 easy to 5 hard): 3 because video may involve some tech like editing, video capture, and audio.
4. About you/us page
Most websites or blogs have an About Me/Us page where you can find out more about the person or people behind the business. This is also a great place to share some of your creative business story. How many times have you visited a website or blog and thought "I really like what this person has to say/do/show"? How did you find out more? Most likely you clicked on their About page and had the opportunity to read a little bit more about them.
Giving visitors to your blog or website a glimpse behind the curtain is both entertaining and an easy way to increase engagement. You may also want to include links to videos or blog posts that tell your full story. Take advantage of the platforms you are already using and put them to work delivering your story. Make sure you write in your own authentic voice!
Level (1 easy to 5 hard): 1 because you already know all about you and this is easy writing in your authentic voice.
5. Social media
I saved this little nugget for last because it is the easiest and most efficient way to share your story. You may want to incorporate using your social media platforms in conjunction with any or all of numbers 1 through 4 above. For example, if you are creating a series of blog posts to tell the story of your creative business, you may want to share them on Facebook, Twitter, Instagram and Pinterest at different times to increase their reach and engagement. It's kind of like double (or triple or quadruple) the content without creating any extra content!
Social media also gives you the opportunity to share your story in more places easily. Post something on Facebook on Friday, then share it on Twitter on Tuesday and so on. You'll likely have a mix of different followers on each platform, as well as some of the same, so your story has a good chance of reaching more people with each platform you add to the mix.
Remember these posts telling the story of your creative business shouldn't be the only thing you are sharing on these platforms. Keep a steady mix of retweets, your regular tweets and links to those great blog posts you read, so your feed doesn't look like it's all about you. Keep it simple and engaging!
Level (1 easy to 5 hard): 1 to 2 depending on how many social media platforms you utilize
You might also like these posts:
5 Tips for Marketing Your Creative Business With Little or No Money
5 Reasons You Should Be On Twitter
For a limited time I am offering FREE 30-minute strategy calls to work through your number one burning issue and give you an action plan to give your creative business an instant spark! This is a great opportunity for us to chat and see if we'd be a fabulous fit to work together. Schedule your strategy call today! I can't wait to ignite your spark!
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